Great question! We’ve been working incredibly hard over the last 3-4 months to discover the best ways to address this both from the recommendations of Facebook along with industry experts around the world.

After a lot of hard work we iterated and developed a new strategy to improve what we do for our partners that resulted in an average drop in advertising costs by 29% across all of our partners in only one month (highest was 68% on one account). 

While it’s true that we unfortunately no longer have the same ability to track purchases as clearly or simply as we did before through Facebook’s systems, we now have to look at other key metrics of your business and the bigger picture of what’s going on, which is already something that we were doing and specializing in. This is because a lot of the strategy and other work that we do for our partners has impacts all across the business, not just directly with the ads. We’ll work with you to determine what these key metrics are and will continue to use the other data we have available with the ads to gauge their performance, while continuing to improve on what we do with them to make their impact on the business larger and more obvious with the data we do have.

Apply now to let us know more about your center(s). We’ll review and get back to you ASAP for more info, to book a call or get started if it’s the right fit.

Once you’re approved as a partner we’ll send you a brief list of what we need to get you started. Our fast and efficient on-boarding takes less than 1-hour of your time.

All of our work is hands-off on your end, so you can save time and focus on managing your business and providing the highest level of customer service.

Get new systems, automation, fixes, designs and more every month! Our Business Upgrades are credits for hours of our work on improving all aspects of your business — whatever is most urgent and impactful for you at the time. This includes both on- and offline, to make the big picture work and convert better!

Here are a few examples of what we’ve done for our clients:

✅ Setting up chat bots, email captures and various automations to help convert more first-time floaters

✅ Finding and fixing any bugs or gaps in your systems to recover lost conversions

✅ Upgrading your website to improve conversions with better copy, layout, and user experience or setting up landing pages within your sales funnels

✅ Creating strategy, design and promotion for events at your center

✅ Strategy and launch of new pricing options to improve membership conversions and customer retention

We will maintain your Facebook ads by providing brief weekly updates and full monthly reports on key metrics, optimizations, and recommendations for your business.

This information will answer questions like:

• How much am I spending on ads?
• How much does it cost me to get someone to make a purchase?
• How much revenue did I make from my ads?
• What’s the return on my investment overall with Facebook ads?

And much, much more! Don’t be in the dark anymore with your marketing.

We require a minimum of $750 per center to get started and find that between $1,000 – $1,500 per location is ideal for most businesses.

Your ad spend is not included in the pricing above (our fees).

We work a little differently from most agencies or freelancers because we’re a lot more integrated directly into your business and act more like a business partner than a 3rd party. This allows us to get a full picture of what’s going on (along with proper access) so that we can work to improve the big picture and systems of your float center on a proactive basis. Doing it this way also increases efficiency and saves both of us a lot of time in unnecessary back and forth.

This does not just relate to your Facebook ads or social media, but every aspect of your business including pricing strategy, hiring, staff training and sales scripts, choosing or changing booking systems, reporting and key metrics, automations, strategic partnerships and more.

Think of us as your business partner who is there to help provide guidance, expertise, strategy and even someone to simply bounce ideas off of. Chances are that we probably have experience with what you’re going through or are thinking of doing and we can help you through that process to improve your business.

First of all, we’ll help setup new systems that will schedule and automate your social media accounts to help you win back more of your time and effort.

Every month, we will create a new pack of 30 posts on Facebook and Twitter, along with 14 posts on Instagram. You’ll hand content creation for your social media management over to us and you or your team will be in charge of responding to comments and messages.

No, this is the one thing we don’t cover. We are able to set up systems to help alleviate some of the time and energy required to manage this though, including chat bots and better systems across your business to reduce questions or issues.

We free up as much time as possible for you and your team to focus all your efforts on customer service both online and offline to provide the best experience.

We have partners who offer additional services (like cryotherapy and massage) on top of floating and we’ll discuss with you if your center is the right fit. While we are able to include these services or packages (ex. float and massage) in the ads we run, floating will be the main focus of our work as it’s what we do best.

Floating should be one of your primary services with at least 2-3 pods, tanks, rooms or cabins.

No, discounts and deals are not required!

We pride ourselves on driving clicks, leads, and most importantly purchases based on proven systems that don’t require you to cut into your profits. If based on your business and strategy, you decide to do them at any time we can implement that into your ads and help discuss the best option to bring long-term value based on our expertise. Many of our partners come to us initially being stuck in a cycle with their customers where they’re waiting on and anticipating the schedule that’s been established for running promotions (which often keeps them from becoming a member) and we have successfully helped to shift them away from promotions into a more established and growing membership base.

Our work is always focused on driving recurring revenue through memberships (if you offer them), increasing the frequency of floating for members and customers, and improving retention overall.

There are also ways that you can incentivize customers by offering and adding more value rather than discounting and cutting into your revenue. We’ve successfully utilized this strategy many times both for launches of new centers and promotions for existing centers.

We build better systems and develop strategy for your business to help you retain customers longer, so any promotions you do pay off more in the long run.

p.s. We have a strict no-Groupon policy, if you’d like to partner with us you will need to cancel any promotions beforehand. Feel free to ask us why!

We have experience with floating dating back to 2012 — have worked with more than 19 float centers starting back in 2015 and floated at 7 different locations around the world so far.

Currently, and many times in the past, I’ve (Bryce) maintained a consistent weekly floating practice, along with experiencing an overnight float (8+ hours), double floats, and a stretch of every day for two weeks in 2018 and 2021. We’re regularly experimenting to better understand the benefits and practice of floatation therapy with over 300 hours of floating so far. Adding to this, we’re very familiar with most of the common systems used to run float centers including Float Helm, Mindbody, Acuity and others.

We’ve helped to successfully launch brand new centers in new markets (educating the area on floating), launched second locations for our partners and worked to upgrade and expand existing float centers around the world.

From our experience and what we’ve heard from our partners, you’re unlikely to find anyone with our expertise who knows floating both personally and professionally so well.

Yes, there are additional fees that come with launching a new float center as there is always more set up required as well as a lot more of our time dedicated to helping with strategy and supporting you through the entire process. We have a proven strategy focused around driving pre-sales of memberships that we’ve used across multiple different launches we’ve worked on, with a 100% success rate so far, so we are confident that we will make it worth your while and set your new business up in the best possible position that it can be in before your doors even open.

On average, our launch strategy and campaigns run between 3 – 4 months long before you open your doors to the public and you should expect to budget somewhere between $2,000 – $3,000 per month strictly for your advertising budget (not including our fees).

Keep in mind that by the time you open, you should expect to have a significant amount of recurring revenue already developed through the pre-sale memberships we’ll be selling for you (our goal for each launch so far has been 100, which again we’ve achieved every time). We also work to convert this into as many referrals and reviews as possible, which leads to many more new customers each month.

Before we get started, we will need to have a more thorough conversation to get a better idea of who you are as well as the vision and details of the type of float center you’re looking to open for us to get an idea of whether we think it’s the right fit.

If you’re interested, book a call with us now and let’s chat!