Valentine’s Day Ad Results
February 2018
Highest monthly ROAS for the 3rd month in a row!
321
Click Links
1078
Return On Ad Spend
6
Average Cost
Goals: Selling more Valentine’s Day packages 💖
With Tao Float Loft’s new Mariemont location going into their 2nd month, we were wanting to focus on not only continuing to bring in lots of new faces but also start to retain people for the long term.
We used their Business Upgrade hours to revamp their pricing page on their website to be more user-friendly and clear while also advising on pricing options and strategy. The Valentine’s Day promotion was one of their most successful, while we also increased first-timers and returning visitors throughout the month.
Our top performing ad got 1405% ROAS overall!
✨ New Pricing Page ✨
Before
There was little distinction between the many pricing options by service or location and simply too many options that made it overwhelming.
After
We removed pricing options, while also improving the design, layout and colors used to help highlight certain sections and provide a stronger call-to-action.
Results That Get Better With Time
First two metrics are for Mariemont location only.
35
More First Visits
26
More Returning Customers
14
Decrease In Cost
Weekly Optimizations for Ads
These are a sample of the optimizations that were made throughout the month that helped to improve ad performance and increase conversions.
