5 Month Review
Apr. – Aug. 2019 | Theta+ plan
Apr. – Aug. 2019 | Theta+ plan
Float Hub reached out to us after finding our past case studies with a logo, soon-to-be signed lease and big plans to launch London’s largest premium float centre in the middle of Shoreditch.
We helped establish their premium brand and quickly developed a website worthy of their goals and vision. Before launching, we put together a strategy for a contest and advertising that built awareness, collected email leads and pre-sold memberships. Among many challenges that came up throughout the launch, we achieved their pre-launch goal in the first month of opening and quickly built momentum to build a strong membership base and 5-star reputation for the centre.
We were focused on building up enough awareness and urgency around the launch of Float Hub’s premium centre, which informed how we approached their opening schedule. With a contest, membership pre-sales and a soft launch — we worked to provide key advice from our past experience launching float centres to help make it as smooth as possible, while driving revenue before the doors even opened.
They delivered a beautiful website in a tight timeframe, created a buzz around our launch, and helped us to quickly establish a valuable membership base. In ~3 months we reached #1 out of 800+ spas on TripAdvisor in London, which wouldn't have been possible without the early guidance & buzz More Floats delivered."
— Tom Euinton, Float Hub