5 Month Review
Apr. – Aug. 2019 | Theta + plan
Apr. – Aug. 2019 | Theta + plan
Float Culture joined as a partner with the goal of seeing if Facebook advertising was still effective for their business after managing it themselves, along with surpassing a membership ceiling they’d hit and maintained.
We worked to create new content on their website and blog (including a page to highlight the benefits of membership and consistent floating), set up and improve systems for marketing automation, and creating social media content to reengage their community. Finally, we worked to develop a strategy around incentivizing people to become members with a special and contest that ran for a few months.
Our professional Facebook ads and additional efforts using the Business Hours leveraged the powerful testimonials and existing video content that Float Culture had to win over new members, retain existing ones, and grow their business as we moved them away from their existing promotion cycle.
— Anton Kuznetsov, Float Culture
(43% higher than 2 year growth in 2017/2018).