Highest monthly ROAS for the 3rd month in a row!

Valentine’s Day Ad Results

February 2018

321

Click Links

1078

Return On Ad Spend

6

Average Cost

Goals: Selling more Valentine’s Day packages 💝

With Tao Float Loft’s new Mariemont location going into their 2nd month, we were wanting to focus on not only continuing to bring in lots of new faces but also start to retain people for the long term.

We used their Business Upgrade hours to revamp their pricing page on their website to be more user-friendly and clear while also advising on pricing options and strategy. The Valentine’s Day promotion was one of their most successful, while we also increased first-timers and returning visitors throughout the month.

Our top performing ad got 1405% ROAS overall!

✨ New Pricing Page ✨

Before

There was little distinction between the many pricing options by service or location and simply too many options that made it overwhelming.

After

We removed pricing options, while also improving the design, layout and colors used to help highlight certain sections and provide a stronger call-to-action.

Results That Get Better With Time

First two metrics are for Mariemont location only.

35

More First Visits

26

More Returning Customers

14

Decrease In Cost

Weekly Optimizations for Ads

These are a sample of the optimizations that were made throughout the month that helped to improve ad performance and increase conversions.

Ad Design and Creation

Narrow Targeting

Ad Management

Add New Audiences

Change Photos / Visuals

Turn Off Ad Placements

The Valentine’s Day ad campaign ran for 15 days and resulted in a total of 70,326 impressions.

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